How to Create a WordPress Blog For Your Internet Business Opportunity

How to Create a WordPress Blog For Your Internet Business Opportunity

A blog is a type of website maintained by means of regular entries of commentary, descriptions of events, graphics and or video. A blog is a very simple method for promoting your individual internet business opportunity with practical and valuable content; content that can be applied to any business whether online or offline.

The written content you post on your blog is referred to as a “blog post.” Your blog posts can show up in the search engine results of Google for specific keywords that are in your posts. For example, if you wrote a blog post about “the difference between top tier direct sales and MLM,” your blog could show up in Google’s results when someone searches for “top tier direct sales”. Blog post entries are generally displayed in reverse-chronological order.

Blogs provide commentary on a particular subject or can function as more personal online diary. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments is an important element of many blogs. Most blogs are generally text, although most will also include photographs and videos. Micro blogging is another type of blogging, featuring very short posts.

The following list provides some incredible statistics and the significance of a blog for today’s internet marketer.

Blogosphere Stats
133,000,000 – Number of blogs indexed by Technorati since 2002
346,000,000 – number of people globally who read blogs (COM Score March 2008)
900,000 – Average number of blog posts in a 24 hour period
There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written. The following are only a few examples:

Personal Blogs
The personal, traditional blog is the most common form of blog. It is an ongoing diary or commentary by an individual. Few personal blogs rise to fame but some personal blogs quickly acquire a widespread following. Microblogging is form of a personal blog which is extremely detailed and seeks to capture a moment in time. Sites such as Twitter and Facebook allow bloggers to share thoughts instantaneously with friends and family and are much faster than e-mailing or writing.

Corporate and Organizational Blogs
A blog can be private or it can be for utilized for business purposes. Blogs used for marketing, branding or public relations purposes are called corporate blogs. Similar blogs for clubs and societies are called club blogs, group blogs, etc.; typically used to inform members and interested parties of club and member activities.

By Interest
Some blogs focus on a specific subject, such as political blogs, travel blogs, house blogs, fashion blogs, education blogs, music blogs, legal blogs, etc. Two common types of genre blogs are art blogs and music blogs.

By Media Type
A blog comprising videos is called a vlog, one comprising links is called a linklog, a site containing a portfolio of sketches is called a sketchblog or one comprising photos is called a photoblog. Blogs with shorter posts and mixed media types are called tumblelogs.

A blog is primarily a website that allows you to quickly and easily add fresh content whenever you wish. Blogs are easy to publish (you only need to know how to type, easy to find (your audience can easily find your content), social (a great way to build a presence in the online community), viral (your blog posts can be virally distributed), and easy to link to and from. Blogs do require frequent and ongoing maintenance as the addition of fresh content – writing, photos, video, etc. – is necessary in order for a blog to remain effective. The content should be relevant, informative, thought provoking, etc…

There are many different blogging platforms. If you are new to blogging WordPress.com is a very simple platform for ease of setup. WordPress provides flexibility, tutorials and support and you can easily migrate your content from one blogging platform to another should you choose to switch platforms in the future. Do be aware WordPress.com can place ads on your website. However, this can be avoided if you choose to use WordPress.org By paying for you hosting, which is very minimal in cost, you gain total control of all your content without unsolicited advertisements. And most importantly you avoid the risk of never being suspended.

Now the following are a few basic action steps to start you blogging experience:

1. Sign up for a WordPress Account
2. Select a theme
3. Select a hosting account (this can be done at a late time)
4. Write Your First Blog Post

Easy Ways to Get Blog Post Ideas:
• Write down 5 things you learned today, and post it on your blog.
• When you learn something new, post it on your blog.
• When you do something fun, post it on your blog.
• When you make a video, post it on your blog.
• When you take new pictures, post them on your blog along with a description of what you did.
• When you have a strong opinion about something, post it on your blog.
• When you submit a new article or press release, post the link with a brief summary on your blog.
• If you have the solution to a common problem in the industry, make a blog post.

5. “Ping” It
When you “ping” your blog you are notifying the search engines that you have new content on your blog.
• Step One: Go to Pingomatic.com
• Step Two: Enter the name and the URL of your blog.
• Step Three: Click all blog services to Ping.
• Step Four: Make sure you ping every time you update your blog with new content.

6. Manage Comments
Comments are good; it means you have active readers. Make a point to respond to your readers who take the time to leave a comment. If someone makes a general comment you can always respond with “Thanks for your comments. They are valued.” If you disagree with a comment one of your readers let them know WHY you disagree. Don’t be defensive or confrontational. Be open to joining the conversation and supporting your opinion in a rational effective manner. Remember, you want to give your readers a reason to regularly return to your blog.

You are now on your way to becoming a professional blogger. Here are several basic tips and tricks.

• Don’t ever plagiarize. If you are quoting content from another source be sure to cite your references and include any appropriate links.
• Always be yourself and be original.
• Share your opinions.
• Avoid clichés.
• Provide Fresh Content
• Provide real content, not just sales’ pitches. Your blog posts should not sound like sales’ pitches. You should be sharing valuable thoughts, ideas, and opinions with your readers. As a general rule in blogging and in marketing in general, you want to provide 80% content for every 20% sales pitches.
• Engage in meaningful dialogue with your readers through comments. Your audience will increase as your readers share your blog with their circle of influence and they’ll be more likely to do this if you take the time to acknowledge their interest in your blog.
• When sharing your opinions, consider framing your thoughts in such a way where you acknowledge that you could be wrong. If you come across as being close-minded to new ideas or other viewpoints you run the risk of turning your readers off. However, if you pose your opinions from a “here’s what I’m thinking right now” perspective, you could encourage some healthy debate in your comments. With that said, some of the most successful blogs are highly controversial and unapologetically opinionated.
• Check out other blogs. Examine other blogger’s styles and discover what you like and what you don’t like.

The following are several more advanced suggestions:

1. Blogging Etiquette
When you include a link to another site in your blog post WordPress will automatically “ping” that site letting them know you just linked to them. If both blogs are on the same platform you should see a reference to your trackback link in their comments section. When someone links to your blog you should always go check out their blog and then leave a thoughtful, intelligent comment on their blog. Include your blog’s URL with your name in the comment and this will not only foster two-way communication between you and the other blogger, but will also encourage their readers to also check out your blog.

2. Submit Your Blogs to Web 2.0 Sites
You can get ranks to specific keyword posts with the keyword by submitting your post to all the Web 2.0 sites with a service called Socialmarker.com. After you input your title, URL, descriptions and your username and password to each site, Socialmarker will submit your post to 20 to 30 Web 2.0 sites for you with one-button simplicity.

3. Optimize Your Blog for Search Engines
If you have a post that you want to push up in the search engine results you will want to have your keywords in the title of your post, in the first paragraph and in the closing or concluding paragraph.
A simple trick to include your keyword or keyword phrase in your title is to create a title such as “How to find/do (insert keyword)”.

As you become proficient with blogging you might want to consider advertising on your own blog. To accomplish this you will have to setup a self hosted blog i.e. WordPress.org. This will allow to place your own text or banner ads on your site or to take advantage of an advertising network such as Google AdSense. A self-hosted WordPress.org site will also provide you with much more flexibility with the layout, design and advertising options on your blog.

Being a Part of a Blogging Society

Being a Part of a Blogging Society

the blogosphere, made up of countless blogs from all over the world, is one of the most popular faces of the Internet. It’s not just for teenagers anymore. Several years ago, most blogs were run by kids who just wanted to keep in touch with their friends, or people who just wanted to talk about their daily life.

These days, almost everyone online has a blog.

Chances are, you have one – and if you don’t, you should.

Stay at home moms like to blog about their daily lives and raising children. CEOs of major corporations own blogs about the latest happenings at their company. Many celebrities run blogs, and they blog about their upcoming events, movies, and roles (not to mention scandals).

And marketers have blogs about every niche imaginable!

I’m confident to say I myself am part of the blogging culture.

Blogging is a great way to reach out to the people on the Internet. They can touch millions of lives, and spread your message like no other medium. You can say almost anything you want, and there will be an audience for almost every niche!

You can run a blog just for fun. If you want to talk about parties you attend, restaurants you eat at, places you go shopping, or where you go on vacation, someone will probably want to read about it.

Even if the only audience you have is your close friends and relatives, you’ll have fun and be able to say whatever’s on your mind.

More and more people are turning to blogging as a way to make money. Some people just want to make a few extra dollars for spending money, but others are actually making a full-time income with their blogs.

A few prominent bloggers even boast of making hundreds of thousands of dollars with their blogs (a la Perez Hilton, who parlayed his blogging fun into thousands of dollars in ad money each month, which delivered him his own TV show, podcast, and clothing line)!

There are plenty of ways to make money blogging. Whether you’re a college student who just wants to make a little extra cash for pizza and clothes, or you’re a serious marketer who wants to make a small fortune, it’s totally possible with blogging.

Blogs are big, even if they’re small. Some blogs get millions of hits per month. Blog traffic has been growing steadily for several years as consumers gain confidence from peers rather than trusting hard hitting sales pitches they find on the web.

With more and more people jumping onto the blogosphere bandwagon, it probably won’t slow down within the foreseeable future. If you’re thinking about getting into blogging, it’s a good idea to get started now.

It generally takes a few months to begin building up a following. And you really need regular visitors if you want to make money with your blog. You should work to gain subscribers to your RSS feed, because those people will come back often to read your new posts.

And remember to lend your own unique voice to your posts. One of the most important nuances in regards to why blogging is such a major global phenomenon is the fact that people really enjoy reading unique voices on certain topics.

They crave the differences in personalities. It’s refreshing to read information that has personality and isn’t stale or stuffy, which means it’s been translated by a single editor so that every voice is uniform. This is why columnist pages in local newspapers are so popular.

Your unique voice is the most important part of getting regular visitors to your blog. If you want to see examples of this, visit some of the most popular blogs you can find. You’ll see that one thing these blogs have in common is the fact that the bloggers make engaging, funny, or original posts.

That’s your key to making it big in the blogosphere!

Before You Blog, Build a Blueprint

A lot of bloggers put together a blog without any real plan for how they’re going to promote it or monetize it. Putting a blog together without a plan is like trying to build a house without a blueprint.

It’s possible, yes. But the end result is probably going to be shoddy, and the whole thing could fall apart at any minute.

You should create a solid plan of action before you even buy the domain. You need to develop a strong blueprint before you ever get started. Waiting until after you’ve already set it up and are getting traffic could mean a lot of extra work going in to correct mistakes.

Changing themes and adding plugins after you’re already getting traffic could interrupt your traffic. Sometimes new plugins and themes can temporarily break your blog, which could mean a loss of traffic (and money) until you’re able to fix everything.

The first part of your plan should be choosing a niche, of course. Part of choosing a niche is finding products you can promote. If a niche has no products available, you could create your own.

But if there are no affiliate products available, it could be because there isn’t enough demand there for a product. In this case, you’d have to do some careful market research in order to determine whether or not a niche is truly viable.

What’s your purpose for blogging?
Do you have your own product you want to promote?
Do you want to promote affiliate products?
Do you want to just put AdSense or CPA offers on your site?

You need to ask yourself questions like these so that you’ll know how you intend to monetize the site. If you plan to promote affiliate products, you should test the products yourself before you promote them.

If you don’t, your visitors could end up being very upset if you promoted a product of really poor quality and they bought it because they trusted you. Even worse, what if you end up promoting something that turns out to be a scam?

You don’t necessarily have to purchase every product you wish to promote. If you can prove you have a decent amount of traffic (and sometimes if you just ask), you may be able to get free review copies of some of the products you’d like to promote.

It doesn’t hurt to ask. Even if you don’t have any existing traffic yet, you can write to the owner of a particular affiliate program, tell them what you’re planning to do, and ask if you could get a review copy.

Some people won’t give you a review copy. Plenty of marketers get requests for review copies from those who just want to get a copy of their product for free. So if you run into a skeptic, or someone who’s been burned before, you may get turned down.

In this case, it’s probably best to just go ahead and buy the product if you really want to promote it. If it’s a scam or a really crappy product, just ask for a refund.

You can also consider using a donation button on your blog. If you can’t find any good products to promote, and you don’t have the time, money, or ability to create your own product, you can still put up a donation button. If your blog is very good, you may get donations.

Or, you can always sell ad space on your blog. If you start getting a substantial amount of traffic or you get a very high PageRank in Google, you could charge a lot of money for a link on your blog. You can also get paid for making posts on your blog that review other sites.

Should a Blog Topic Be Broad or Narrow?

There are two schools of thought regarding blog topics. Some people believe your topic should be very focused, because you can bring in a flurry of laser-targeted visitors. Plus, you have less competition in smaller market segments.

Another group of people believe that anything worth doing is worth doing big. They believe that the only way blogging can truly be worth it is if you’re bringing in massive traffic, and the only way you can achieve that level of traffic is by being very broad – casting a wide net, so to speak.

For example, you might have a sports blog that has broad appeal. You could talk about baseball, football, basketball, soccer, tennis, and golf. This would give you a much more broad appeal, and the potential for larger traffic.

But since there would be so much competition, it might take a lot longer to get more traffic coming in. Plus, the way I see it is, if I’m interested in golf, I really won’t care about the other parts of the blog, so the value of it plummets in my eyes.

But let’s say you choose golf as your broad topic. Even this is broad, although you just segregated it from the other sports in existence. There are many things you could write about golf – vacations, apparel, clubs, courses, techniques, etc.

You could choose an even more targeted niche like women’s golf or senior golf. This is a smaller segment of a small niche. This means you could get traffic faster, because there would be less competition.

Less competition means you have the potential to rise faster in the search engine rankings. Of course, women’s golf would get far less traffic from the number one spot of Google than the combined traffic of all of the other sports niches, but the chances of that traffic converting into a sale will soar.

So basically, it boils down to how you feel about your abilities. If you believe you have the ability to get one large blog to the top of the search engines rather quickly, then you might be able to handle a broad topic blog.

If you don’t believe your abilities are up-to-snuff, then you might want to stick with a smaller niche at first. Remember, you can always start other blogs later. You could either build a network of small niche blogs, or you could start out with one broad blog and then start multiple sub-niche blogs later. You could then link to all of your smaller blogs from your large blog.

You could also start with the smaller blogs, get them to gain some popularity, and then start a large, broad blog later. Once you start the larger blog, you’ll have several smaller blogs already getting traffic and already having PR that can link to the larger blog to get it started.

If you already have a lot of SEO experience and you’re confident in your ability to pull off some great search engine rankings quickly, then starting with a more broad blog might be a better option.

You can still get some of the benefits of having a smaller blog by having categories for each of the smaller niches on your broad topic blog. One last thing to keep in mind is that your traffic will be less targeted if you run a broad blog.

If you have a site about skin care, you may get a lot of traffic that’s just looking for information about the best lotions or skin creams. But if you start a blog about something specific, like acne, you’re more likely to get people who are ready and willing to buy something.

Where Will You Host Your Blog?

A lot of people start out by hosting their blog for free at one of the common blog hosting companies. There’s nothing inherently wrong with that, but it’s a much better idea to host your blog on your own domain if possible.

Let’s take a look at WordPress. WordPress is a very popular blogging platform. You can host your blog on their servers, or you can download the software and host your blog on your own domain.

There are a few reasons why you should host your own blog, rather than hosting your blog directly on WordPress.com. For one thing, WordPress doesn’t allow you to promote affiliate links on their domain.

So if you want to make any money with your blog, you can’t host it on their server, you’ll have to host it yourself. Another reason why you shouldn’t host your blog on WordPress is the fact that you can’t use the variety of plugins and themes that you could use on your own domain.

WordPress is very limited as far as the functionality, so don’t expect to have anything really cool on your blog if you host it there. You can find free WordPress tutorials to help you get started with your blog.

Now let’s look at Blogger. They do allow commercial blogs, so you can post affiliate links there if you want. But they’re also against what they deem as “spam blogs” or “splogs.” If they decide your blog is spam, or they decide it’s “too” commercial, or they just don’t like it, they can delete it for any reason.

There goes all that hard work you put into it!

You have to agree to those terms and conditions when you sign up. That means that even if you don’t actually break any rules, they could still delete your blog if they chose. That’s a pretty powerful motivator.

It certainly wouldn’t be a very pleasant thing to build a blog up to several thousand hits per day, only to have it deleted (and trust me, I’ve heard these horror stories). You’d lose all of that traffic, all of those backlinks, all of your reputation and your search engine rankings.

Imagine it all being wiped out overnight. That’s not a good thing.

It’s like having a fire rip through your brick and mortar store and you don’t have any insurance to rebuild.

Another very important reason to host your blog on your own domain is that it gives you credibility. If you host your blog on your own domain, you’ll appear more professional, and more like an authority figure in your niche.

People will automatically assume you’re more serious if you’re hosting your blog on your own domain, rather than putting it up somewhere for free. If you do decide to host your own domain, the first thing you’ll need to do is choose a domain that contains a few keywords related to your niche.

If your blog is about house cleaning tips, then try to get housecleaningtips.com. If that’s not available, go down your keyword list and find the next best thing. Then register the domain.

Next you need to find a host for your blog. You might want to choose a host that has Fantastico, which is a program that sits on the server and allows you to very easily install WordPress (and other scripts) without having to create and manage MySQL databases yourself.

Once you have hosting, you just need to go to your domain registrar and set up the name servers to point to your new host. Your hosting company’s support should be able to help you with this.

Blogging Is Big Business

More and more companies are starting blogs, and many people are even forming their entire companies around blogging. Customers really love blogs because they’re generally full of great (free) information, they offer a personal touch that generally isn’t found on a standard corporate website, and they’re not usually full of a lot of hype and hard sell tactics.

Another reason customers love blogs is that they offer a great medium for interaction. Visitors can leave comments and receive responses to their comments. This helps build loyalty to your blog and your company, and readers really enjoy this level of interaction with someone they consider an authority figure.

It helps them feel like they’re really being listened to, and like the company really cares about what they have to say – even if that “company” is an entrepreneur like you! Blogs are a fantastic way to build loyalty.

You can reach your audience in a very personal way, must more so than with a standard, stuffy stagnant website. Readers expect to see some personality coming out in a blog. If you really let your personality shine through, you can build a following that will subscribe to your RSS feed and come back often, eagerly waiting to hear more of what you have to say.

This is a great way to brand yourself and your business. Since you can get more personal with a blog, people start to get to know you a bit as a person. This makes you seem more real, and people begin to trust you and your messages more.

For some reason, people trust websites with identifiable people behind them.

Remember, when you’re blogging for business you should stay somewhat professional. It’s probably best not to post about your aunt’s cataract surgery or your grandma’s cat that died. You can get a bit personal – after all, that’s what really makes you stand out.

But most people who are reading your blog are there to find out information about the niche, seeking solutions to their needs. Keep your posts on topic, but get personal by providing your own voice within those entries.

Provide valuable information within your blog posts. People aren’t going to keep coming back to your blog over and over just to read about the new products you’re releasing, unless you’re releasing some really revolutionary stuff.

They’re going to want to read industry news, tips and tricks, special strategies, and other important information for free. While it’s perfectly fine to blog about new product releases, it’s also important to keep providing helpful information to keep your readers coming back.

Don’t ever lose sight of the fact that your readers are real people. You know what you enjoy reading in a blog, right? You want solid information – something useful. You probably don’t mind the occasional sales pitch on a blog full of great information, but you’d be pretty annoyed to reading nothing but pitch after pitch.

If you’re running a business blog, it’s important to keep your readers in mind. Give them the kind of quality information they’re hungry for, and they’ll keep coming back for more. In fact, the more you give them for free, the more loyal they’ll become, and the more likely they’ll be to buy from you in the future.

Blogging is all about informing and educating. If you can do that, your visitors will form a bond with you and they’ll be sure to spread the word about your blog so that your URL goes viral and it attracts an even bigger following within your niche.

Blogging can be very lucrative, not to mention it enhances your overall branding and networking on the ‘net. Here are the steps you need to take to get started RIGHT NOW:

1.) Pick a niche topic (my advice is to go narrow).
2.) Find a domain and buy it.
3.) Set up your WordPress blog using your Fantastico host.
4.) Pick a theme online – Google free WordPress themes and you’ll find millions you can upload.
5.) Set up your blog for categories, ad space, and stick an opt-in box in it to begin building a list.
6.) Start posting to your blog using keyword relevant titles and entries.
7.) Start bookmarking your blog and sharing that link to get it moving in the viral direction.
8.) Test the conversion of various products you promote on your blog and switch out those that aren’t working well for you.

Importance of Blogging and 10 Ways of Increasing Targeted Traffic

Importance of Blogging and 10 Ways of Increasing Targeted Traffic

Have you ever asked yourself how a single person keeps on updating his blog with fresh content regularly without running out of ideas? There are some bloggers that will leave you to wonder how they manage to write content regularly. No one can dispute their prolific writing skills.

For instance, Seth Godin updates his blog regularly with fresh content. When I was first introduced to blogging, I thought I won’t be able to write. But with time, I now know that blogging isn’t difficult. For the past three years, I have learned a lot about blogging. I have written articles for various blogs and websites. However, I’m yet to learn more about writing so that I become a better prolific writer.

Becoming a blogger is all about learning how to blog. Blogging isn’t difficult as some people may tend to think. Below are four most important blogs that will teach you how to blog and how you can become a better blogger.

1.) Blogtyrant.com

2.) Copyblogger.com

3.) Problogger.net/blog

4.) Bloggingtips.com

If you’re starting a freelancing writing business, then Freelancefolder.com blog will greatly help you with advice on how to go about your freelancing writing business.

Any person who is computer literate can now create a blog. You don’t have to worry about the technical aspects since there are blogging software such as WordPress and Empower Network that have simplified blogging.

Importance of Blogging

1.) Blogging is Interesting: There is something that you really love doing (your passion). Go ahead and create a blog and start blogging about your passion. Blogging will make you to learn more about your passion. You’ll be surprised by the attention you’ll be receiving from people.

2.) Proper Usage of Free Time: Blogging isn’t a waste of time. If it was a waste of time we could not be having so many blogs currently. Instead of you being idle during most of your free time, you should create a blog and start blogging. This will make you not to question yourself on what you should do to keep yourself busy whenever you have free time.

3.) Inspiring Others: Blogging has made it possible for people to encourage one another despite the fact that they have never met each other. People share problems and support one another. For instance, here is a quote I came across that made me realize how blogging has made it possible for a person to get support from people, “I was having problems with depression and anxiety disorder, and it felt like not blogging about it was creating a false history. When I did finally share the problems I was having, I was shocked -not only by the support that was given to me, but also by the incredible amount of people who admitted they struggled with the same thing.”- Jenny Lawson

In fact, I encourage more youths to start blogging in order to inspire other youths who are facing various challenges such as starting a business, running a business, advancing career, unemployment, how to overcome substance abuse etc.

4.) Making Money Online: Start blogging to earn some money online if you haven’t found your dream job. There are many opportunities online that you can use your blog to make money. You can start blogging for money by being hired as a blogger. You can use your blog to do affiliate marketing or you can use your blog to sell products to people online.

The opportunities to make money online from a blog are just many. It is upon you to make a decision on how you’re going to make money online blogging.

5.) Gaining Exposure and Attracting Prospective Employers: Blogging exposes you as an expert in your field. You’ll be recognized as an expert when you share informative information on your blog and also on other blogs that allow guest blogging. Some people will seek your advice while there are those who will refer people to read your articles.

Blogging will also expose your talent, creativity, passion and your dedication. “Blogging is a great way to show your talents and interests to prospective employers, while adding an edge to your resume. If you blog consistently it shows your dedication, passions and creativity-all of which are key attributes employers look for in job candidates.”- Lauren Conrad

6.) Blogging Improves Your Writing Skills: When you keep on blogging, with time you become a better writer. You’ll learn how to express yourself better. Blogging improves your writing skills and also your skills to communicate with people.

7.) Marketing and Building Relationships with Customers: Blogging is important in marketing. A blog is a marketing tool and marketers should use blogs to inform people about the products they’re selling. Marketers should blog informative information about the products they’re marketing so that people know how such products are going to be useful to them in solving various problems. Blogging builds better relationships between customers and businesses.

Major Challenge in Blogging

The major challenge that many blog owners (bloggers) are facing is inadequate targeted traffic. Without targeted traffic, a blog will never flourish. When you realize that your blog isn’t attracting enough targeted traffic, you shouldn’t give up.

It is normal for anyone to feel discouraged due to disappointments but giving up isn’t a solution. Giving up is creating another problem of having not found a solution that works effectively. The best you can do instead of giving up is to find out how you’ll drive targeted traffic to your blog.

So, why is your blog not receiving targeted traffic? Some of the reasons are as follows:

1.) Your blog is yet to be known since it is still new. It requires exposure.

2.) There is no enough content on your blog to attract people and for the search engines to rank your blog.

3.) The content you have published on your blog isn’t of high-quality. Publishing mediocre content on your blog could be the reason why it lacks targeted traffic.

4.) The niche of your blog could be the reason for insufficient targeted traffic. If your blog is targeting a niche that is too competitive or the one that people are not interested in, then your blog will not attract any significant amount of targeted traffic.

5.) You haven’t started selling a product that solves a particular problem or you could be selling a product that isn’t useful.

6.) You haven’t optimized your blog in the search engines. You have not used the search engine optimization techniques to optimize your blog.

7.) You haven’t done list building and this has led you not to keep in touch with people who visit your blog. They visit your blog never to visit it again since they forget it.

8.) You have not captured people’s attention. Your blog doesn’t have content that is interesting for people to read. You haven’t used headlines that will capture the attention of people. You haven’t also posted videos or pictures that capture people’s attention. You’re not giving giveaways. People love getting things for free!

9.) Your blog contains many spelling and grammar mistakes. People will not want to go on reading a blog that has posts containing many spelling and grammar mistakes.

10.) Another reason for lack of targeted traffic is ignoring the readers and writing for the search engines. Focusing mainly to optimize your blog in the search engines instead of focusing on your readers will eventually make your readers to stop visiting your blog.

Ten Ways of Increasing Traffic

Driving targeted traffic to your blog is a process that should be continuous. Here are ten ways that you can use to drive targeted traffic to your blog.

1.) Update Your Blog Regularly: You should start updating your blog regularly with fresh content that is unique and informative if you haven’t been doing that.

2.) Quality Content and Not Quantity Content: Although you should update your blog with fresh content, it doesn’t mean that you should update it with any content for the sake of updating it regularly. High-quality content is important in retaining your existing targeted traffic. Posting high-quality content will make people to visit your blog since they know that they’re going to benefit a lot.

3.) Gain Exposure for Your Blog: Use internet marketing techniques that will ensure your blog gains exposure. Some of the internet marketing techniques that you can use include social networking sites, search engine optimization ways, viral marketing, pay per click Ads, Google AdWords etc.

4.) Keep in Touch with Your Audience: You have to do list building. Let the people who are visiting your blog to give you their email addresses willingly. You’ll later on contact them so that you remind them to visit your blog.

5.) Attract People’s Attention: Capture people’s attention so that they can keep on visiting your blog. Use headlines that will capture people’s attention to read your blog posts. You should also post videos, infographics and include pictures on your blog posts so that they attract people’s attention.

6.) Avoid Spelling and Grammar Mistakes: Proofread your articles. Let someone else read your articles before you publish them on your blog. This is to ensure that your articles don’t contain spelling and grammar mistakes.

7.) Engage Your Audience: You need to engage your audience. Ask them questions and let them comment on your blog posts. Reply their comments. This way, your audience will know that you appreciate them and value their opinions. Your audience will trust you and they’ll keep on visiting your blog and also refer people to visit your blog.

8.) Allow Guest Blogging: You should invite experts to publish content on your blog. When you allow experts in your field of specialization to do guest blogging, your blog will gain good reputation. People will trust it and this makes your blog to be authoritative.

9.) Quality Products: Selling high-quality products will make people to visit your blog. A word of mouth will spread much faster about your blog if you’re selling high-quality product that is solving a particular problem that other products haven’t been able to resolve.

10.) Buy Traffic: Buying traffic will at least make people to know your blog. There are many websites that specialize in selling traffic.

When we started our first blog seven years ago with my business partner, we made mistakes. We learned from our mistakes and eventually we figured out a blogging income formula that has kept our sales rolling in each month. Now that we discovered a formula to make money online blogging, we are so passionate to teach others to succeed including you. Today, we are giving you our simple formula for making money online, just click the link and tell us where to send you our blogging income formula.

Is a Blog Right For Your Business

Is a Blog Right For Your Business

Lemmings are cute, but dumb. If you tell them to jump off a cliff, they will. Just like the people who start blogs because everyone is doing it. Guess what happens after a little while? The blogs die.

In managing a list of many Web sites, most of which are blogs, I deleted countless sites from the list because the sites and blogs no longer existed. The people ran out of steam or had no reason to start them in the first place.

How do you know when a blog is right for your business? Learn why people start blogs, how they find their niche and how blogging tools can be used for more than blogs.

Some people like to read blogs, others like to read newsletters, still others like to rely on feeds and some read a few or all of them. No matter the method the information is distributed, each medium has one thing in common: content. Having a blog connects your newsletter and your business with all of these readers and delivers important content in a particular style.

I’ve been blogging since June 2000. If you review my early blog entries in meryl’s notes, you’ll notice they’re more personal. When blogs first hit the scene in the late ’90s, they were personal diaries and journals. Like the blog business, my blog has transformed from personal to business speak, although I still add personal notes here and there.

A few bloggers tend to talk about their work, their products and their little world. That might work for celebrities where fans want to know everything about them, but it doesn’t work for the average business person. Other business people want information on how to succeed and when a blog spends time hawking products offering information of no value, few people will return. The people whose products sell well are the ones who provide valuable information. Readers already know what kind of information they’re getting, so they trust that when they buy something, it will be of the same or better quality. This value must be reflected in their blog. It’s much like people who only sign up for a newsletter after first seeing an example.

No one wants to be a lemming (I would hope). How do you decide whether or not to set up a blog? The answer isn’t black or white (what did you expect?). Ask these questions:

Can you regularly update it — at least five times a week?
Do you have something to say other than just linking to others?
Do you read other blogs or feeds?
Can you provide information of value to others not just to yourself?
How large is your newsletter subscriber list?
How many unique visitors do you get on an average day, week or month?

The big decider is whether or not you can write in the blog almost daily. The people behind the high traffic blogs post multiple times a day. Though resourceful, merely linking to other sites doesn’t give visitors much reason to make the effort to come to yours. Reading other blogs or feeds is a great way to learn how to carry a discussion. Find other blogs covering topics similar to yours and check them out. Disagree with their opinions? Write about it and explain your reasons. Cross-blog discussions are common, and that’s where trackback comes in handy.

Trackback is a blog feature. If you decide to comment on another blog posting in your blog instead of in that blog’s comments page, then you link to the conversation through the trackback link. Trackback is similar to the permalink, the permanent URL for the blog entry, but it has a different URL for copying and pasting in your blog’s trackback box.

Aside from the technical aspects of operating a blog on a daily basis, subscriber list size and Web site traffic are good indicators of what kind of reaction you’ll get when opening a blog. Starting from scratch with little traffic means you have a long road ahead and lots of work to do. There is no magic formula anyone can sell you for $97 to make your blog an overnight success. But with some perseverance and ingenuity, your blog can engage many prospects and clients.

Considering there are numerous blogs out there, pick a niche topic when starting a blog for a better shot at attracting and keeping an audience. meryl’s notes focuses on three areas: webby, geeky and wordy. In reality, this is too much. What I need to do for my readers is create three separate blog entry points, so those interested in writing, newsletters and Internet marketing get nothing but the wordy entries. Those interested in Web design get the webby stuff and the technophiles receive the geeky content.

I also manage a personal blog separate from meryl’s notes. It’s about cochlear implants and deafness. This could fall under the geeky category, but it’s a personal blog and doesn’t belong in meryl’s notes. This blog is written for a different audience.

The blogging tools for both of my blogs come with syndication capabilities so those using feed readers or aggregators can read the content through the software. When sending a new issue of a newsletter, comment on it or link to it in the blog, that way the blog and feed readers will get the goods, so all three bases are covered.

Blogging tools aren’t just for, well, blogging. Such tools are an excellent way to help you update your Web site more often than you otherwise would. I use it to manage the list of tableless Web sites. Using blogging tools is much easier than the way I managed it before, updating the HTML files by hand. Though using a blog tool, it isn’t a blog. In this case, the blog tool has become a content management system (CMS).

Small business owners don’t have a need for the fancy and pricey CMSes out there. They find it easier to use blogging software to manage their sites or hire someone to adapt the tool for their site.

Blogs have found a place in businesses and people are finding creative ways to use them. Some companies have a blog on the intranet for communicating project status, jeopardies and metrics. They’re used for knowledge management. With information pouring in, blog tools provide a way to share, organize and process the information.

Being a follower can be good or bad. No one wants to walk off a cliff with the lemmings, but everyone wants to succeed. Best practices won’t help, since the decision to blog is based on the organization’s mission, needs and goals along with its target market’s desires and needs. A blog about lemmings? There is one, sort of. Or maybe you’d like to start your own and talk about dumb business moves.

Search Engine Optimization For Blogs

Search Engine Optimization For Blogs

Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site’s navigational structure and linkage.

Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML.

Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different.

If you follow some simple rules for search engine optimization, your blog can rank much higher than static website pages in the search engine results pages.

Here are the most important rules to follow to get your posts listed for keywords of your choice.

1. Use your primary keyword in your blog domain

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for.

For example, if you want your blog to get found for the keyword “RSS” get a domain with the keyword “RSS”, or use the keyword in a subdomain. Getting a domain name with your own name might make for good branding, especially if yours is a personal blog.

But if you’re doing it for business and want the targeted traffic to flow your way, keywords in the domain or subdomain are a move in the right direction.

2. Use your primary key phrase in your blog header tags and the title of your posts

If your primary key phrase is “business blogging” make sure that the word business, or blogging, or both, appear in your blog headers (the H1 or H2 tags) as well as the title of each of your posts.

Most blogging software will take the keywords in your post title and put them into the file name of the permalink posts it creates.

For example, if you have a blog on Blogger and title your post “Search Engine Optimization For Blogs”, Blogger will automatically create a page with your post and name the file “search-engine-optimization-for-blogs.html” or something similar.

With other server-side software like WordPress and Movable Type, you may require the mod_rewrite command to save the title of your entries as a permalink.

3. Use your secondary keywords in the body of your post

If you want to get listed for secondary keywords use them infrequently in the body of your post and pepper your blog titles or links with them appropriately. Don’t overdo this or your posts will end up sounding unnatural and spammy to readers.

4. Use your keywords in the anchor text of links

Keyword in links have more importance than simple text. Use your primary and secondary keywords in the anchor text of links when linking to other blog posts or to other pages on your main site.

Link keywords where they naturally appear in the body text, but again, don’t overdo it, or you’ll end up with spammy looking pages.

5. Make sure search engines can spider your blog easily

Set up your blog so that the side navigation bar is present on all pages. Make sure your archives and previous posts are accessible from all pages of your blog so they get spidered easily.

6. Get backlinks from other blogs or websites

Links pointing to your blog or posts are essential to build pagerank and make your blog rank higher in the search engine listings. I recommend that you focus your linking efforts on the methods here.

Submitting to Blog Search Engines and Directories:

Submitting your blog and RSS feed to blog search engines and directories is essential for getting high-quality links back to your blog.

Link Exchanges:

Many similarly-themed blogs are often willing to exchange links with other blogs and form richly interlinked networks or communities. Link exchanges with other blogs are easy to implement with most blogging software.

Trackbacks:

You can also get links back to your blog using trackbacks. One of the disadvantages of using Blogger is that it does not automatically create trackback URLs that others can use to link back to your posts.

But if trackbacks are an important component of your linking strategy, I would advise using another software or system that adds this feature automatically.

Comments:

You can also get back links to your blog by posting legitimate comments in response to posts on other blogs.

7. Update frequently

There’s no better food for search engine spiders than fresh content.

Post and update your blog frequently using all the rules outlined above and there’s no reason why your blog will not get you top rankings in a short period of time.

8. Stay put

Once you create your blog, try to stick to the same domain and blog host or system for as long as you continue to publish.

You could end up losing a lot of your traffic, your readers and all your search engine listings if you decide to move.

For more ways of building traffic to your blog, read the article “How To Build Traffic To Your Blog”.